事实上雅思写作复习过程中，解析学生实际的考场作文针对大家提升还是帮助相当大的。所以本文找了一位学生完整的回忆了作文，同时通过老师针对学生文章进行了更细致的点评。
学员基本背景：英语专业，4年工作经验，日常工作有接触英语，备考周期2周。
这次写作的题目如下，很常规的一道原因分析及解释题：
“More and more people like to buy imported food in some countries. What do you think are the reasons for people to buy foreign food? What can be done to encourage people to buy more local food?”
回来回忆了一下当时的作文，大差不差，语言表述上应该有些许差异，但是整体结构没有出入：
Nowadays an increasing number of people in some countries tend to buy more imported food rather than local food. This article tries to give possible explanations for this phenomenon before providing feasible suggestions in order to encourage people to buy more local food.
One possible reason for these people to act in this way lies in the human nature. As creatures driven by curiosity, human beings have the natural tendency to be attracted by things they are not familiar with. In this regard, they are curious about the food produced faraway from their hometown in a total alien country. Being too familiar with the local food, they just want to taste the flavor of foreign food. Another possible reason is that facilitated by globalization and the Internet, people have easier access to the imported food. On one hand transnational food transactions are made much more easier owing to globalization, evidenced by the fact that people around the world are able to conduct business with each other in spite of their different locations. On the other hand, the Internet provides people with a handy platform to complete their purchasing process. They just need to log on the internet and press several buttons in order to buy foreign food. From this perspective, the demand has always been there, only that this demand is made more achievable than ever before.
Still much can be done to encourage people to buy more local food. First and foremost, there should be a more clear advertising focus for sellers. Compared with imported food, local food are usually more fresh and safer. They can also be delivered to people’s houses in a faster way. Advertising in this regard should put emphasis on the fresh nature of local food in order to attract the part of customers who regard freshness and safety as top priority before making the buying decision. Secondly, discounts should be given from time to time in order to attract people to buy local food and also to maintain customer loyalty since price is still the key factor influencing people’s purchasing decisions. Apart from that, different markets and shops have their respective role to play and should take creative measures in order to retain customers.
In general, the reasons for people to buy imported food are manifold, among which curiosity about foreign food and the convenience brought by the Internet and globalization may be the most noticeable ones. Measures such as setting a clear advertising focus and giving customers occasional discounts can still be taken to encourage local food buying. |
